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You're Free to be Different

You have discovered something you love, or something you are good at, and your brain is whirling with ideas to create a business with it. Every time you start though, you balk at the complexities involved with even starting.

Do you get a business license or not?

What social media platforms should I start and is it necessary to have them? (Yes, it is, just so you know)

What kind of website do I need?

Where do I find new clients?

How can I expand my client base?

What marketing should I do?

Then when you do figure those out by the multitude of videos you watch and articles you read, you notice something, you don't fall into the usual categories. How do you make something so different relate to everything else in terms of branding and business.

Good news! You do not! The fact that you are different should be celebrated. It means you get to carve out a new path for yourself and anyone

that comes behind you. You get to discover what works and what does not. A lot of the basics will fit into any business model and your basic necessities will be similar as well.

Being different means you get to set price points you feel are fair. You get to promote an item or service, no one has ever seen before. Garner excitement from people because it is different, and because it is needed.

People who are experts in branding like to say, that you are your brand. Your brand is your reputation, your customer service, your product or service quality. Every piece of what you are creating gets to come together in a fantastic and marketable package, that you can be proud to present every where you go. Dare to be different. Dare to make an impact in a saturated marketplace. Celebrate those differences and make them work for your brand!

I cannot wait to see what you do!


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